DigitEMB University library

Useful listening for people who make things happen.

A focused collection of conversations for embroidery, decoration and customization professionals — selected to help you improve your craft, workflow and business thinking.

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Embroidery machine, headphones and blue thread in a bright studio

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25 selections

PodcastBeginner

Podcast

Print On Demand Podcast

Adrian Vonarx & Carlos Colon

Adrian Vonarx and Carlos Colon, who build their own print-on-demand apparel brands and coach other sellers, share quick episodes on niches, design ideas, Shopify stores and choosing a print-on-demand supplier. The show is aimed at online sellers rather than production shops, and the notes carry frequent links to tools and the hosts' own training. Helpful for decorators and home embroiderers curious about selling apparel and hats online.

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PodcastBeginner

Podcast

The Maker's Money Podcast

Dina Anaya

Dina Anaya, a QuickBooks ProAdvisor who ran her own embroidery and custom apparel business, hosts this new show about the money side of selling handmade products. Episodes run about 20 minutes and cover pricing, profit, reading your numbers and whether paid ads make sense, with examples from her own Etsy shop. Worth hearing if you sell personalized items on Etsy, Shopify or TikTok Shop and feel busy but unsure you are making money.

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PodcastIntermediate

Podcast

Printavo PrintHustlers Podcast

Printavo

Printavo, the maker of print-shop management software, has published this show since 2017 for owners of screen-printing and decorated-apparel shops. Most episodes are long conversations with shop owners and industry guests about sales, hiring, pricing, cash flow and growth. Much of it is screen-print focused, but the lessons on running and scaling a shop carry over to embroidery businesses that are adding staff, services or online stores.

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Podcast

Apparelist Podcast

Apparelist

The podcast of Apparelist, a trade publication for the decorated-apparel industry. Episodes range from short interviews with shop owners, suppliers and industry experts to longer 'Branding Together' conversations about the print and promotional products world. Topics include pricing, sales, equipment, print-on-demand and the day-to-day running of a small decorating business. Useful for embroiderers and printers who want an industry-wide view in short, focused listens.

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PodcastBeginner

Podcast

Embroidery Profit Podcast with Hope Yoder

Hope Yoder

Hope Yoder, who has worked in embroidery for 30 years and runs her own personalization business, built this show for people turning an embroidery machine into a paying business. Episodes are mostly 10 to 30 minutes and stay practical: choosing a machine, stabilizers and puckering, pricing, finding business clients, and getting customer approval before production. A good fit for beginners and small shops who want answers from someone running a shop day to day.

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Podcast episodeBeginner

30 min listen

Ep. 10: Shopify Print On Demand Mistakes To Avoid (Part 1)

Adrian Vonarx & Carlos Colon · Print On Demand Podcast

If you run, or plan to open, a Shopify store for printed or embroidered products, listen with your own site open. Adrian Vonarx and Carlos Colon walk through common mistakes that confuse shoppers and lose sales before they reach a product page, and close with the one they consider most damaging for new brands. Part 2, covering product and checkout pages, is the following episode.

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Podcast episodeIntermediate

28 min listen

Ep. 31: How I Made $1 Million in Sales From ONE Print on Demand Product

Adrian Vonarx & Carlos Colon · Print On Demand Podcast

For online sellers thinking about adding embroidered hats to a print-on-demand brand. Host Adrian Vonarx says embroidered hats have brought in more than $1 million across two of his brands in unrelated niches, and he lays out the step-by-step approach he credits for it. Treat the sales figures as his own account; the useful part is the product and niche thinking you can test on a small scale first.

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Podcast episodeBeginner

19 min listen

Should You Run Etsy Ads? How to Know If Your Business Can Actually Afford Them

Dina Anaya · The Maker's Money Podcast

Before you switch on Etsy or Facebook ads, check whether your margins can carry them. Dina explains the basic math of what a new customer costs, how to tell whether your profit margin can support ad spend, and why ads multiply a working business rather than fix a struggling one. She also describes three types of sellers and the marketing approach that suits each. Plain, numbers-first listening for small handmade shops.

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Podcast episodeBeginner

21 min listen

How to Price Embroidery for Profit: Is Your Best Seller Worth Your Time?

Dina Anaya · The Maker's Money Podcast

A pricing method for home embroiderers who run more than one machine but still do the hooping, finishing, packing and shipping themselves. Dina starts from the hourly income you want to earn, then works back to test whether each product can support it, using a personalized hoodie from her former embroidery and custom apparel business as the example. It shows how to work out true hourly profit and spot items to reprice, redesign or drop.

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Podcast episodeBeginner

20 min listen

Embroidery Pricing Mistakes: I Was a Five-Star Etsy Seller Going Broke on My Best Product

Dina Anaya · The Maker's Money Podcast

For Etsy sellers whose most popular personalized item keeps them busy but not paid. Dina Anaya describes discovering, only after reading her profit and loss report month by month, that a matching embroidered couples sweatshirt with five-star reviews was earning almost nothing. She covers the common reasons makers underprice and why steady sales of an underpriced item make things worse. Try her one-product exercise on your own top seller.

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Podcast episodeIntermediate

47 min listen

How Miles T-Shirts Built A Niche Print Shop | Growth, Pricing, Automation & 365 Shirt Reviews

Printavo · Printavo PrintHustlers Podcast

A case study in picking a niche instead of trying to serve everyone. Miles, who has run Miles T-Shirts in Springfield, Illinois, for 25 years, explains how he built a business around disc golf, apparel brands and national clients. The episode title also points to pricing, automation and his '365 shirt reviews'. Good listening for any decorator who wants to be known for one type of customer.

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Podcast episodeIntermediate

41 min listen

Customer Service Red Flags For Your Shop

Printavo · Printavo PrintHustlers Podcast

For owners whose inbox and phone are starting to outgrow them. Hosts Bruce and Steven discuss an Ink Kitchen article on customer service in the print and apparel industry, and share an interview with Zach Corn of Barrel Maker Printing about hiring and keeping a customer service team. They finish with planning for the slower months. Useful when you are about to hand customer contact to your first hire.

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Podcast episodeIntermediate

52 min listen

From Contract Printing to 2,000 Online Stores: Kevin Oakley’s MerchLoop Pivot Story

Printavo · Printavo PrintHustlers Podcast

For decoration businesses considering online stores as a growth channel. Kevin Oakley, co-founder of Stoked on Printing and MerchLoop, talks with the Print Hustlers hosts about how his business moved from contract printing to running online stores at scale. The conversation comes from the print side of the industry, but the questions it raises about selling through online stores apply to embroidery shops as well.

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Podcast episodeIntermediate

59 min listen

How We Built a Headwear Brand | The Atonal Headwear Story

Printavo · Printavo PrintHustlers Podcast

For shop owners tempted to launch their own hat or apparel line alongside customer work. Nathan from Relentless Merch tells the story of starting Atonal Headwear while running a print shop with a large staff, including buying inventory before making a single sale and losing thousands of hats to mold. A frank look at the inventory risk that comes with moving from contract work to your own brand.

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Podcast episodeBeginner

17 min listen

Bonus Episode - Josh Ellsworth on How to Utilize the Best Decoration Method to Create the Perfect End Product

Apparelist · Apparelist Podcast

Not every decoration method suits every garment. In this short bonus episode, Josh Ellsworth joins Apparelist's Cassie Green to explain why the blank you are working with should guide the decoration method you choose. Helpful for newer decorators, and for anyone quoting a job on an unfamiliar fabric or product who wants to get the finished piece right the first time.

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Podcast episodeBeginner

19 min listen

BONUS EPISODE: Buyer Beware: What Happens When You Purchase Cheap Equipment

Apparelist · Apparelist Podcast

Tempted by a low-priced press, printer or machine? This short bonus episode looks at what can go wrong when a decorating business buys cheap equipment, the red flags to watch for, and how to research a purchase before you commit. Worth 20 minutes before you spend on any new machine.

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Podcast episode

22 min listen

The Power of AI, Artwork Visuals, and Stellar Mockups

Apparelist · Apparelist Podcast

For shops and online sellers who show customers artwork before anything is made. Luka Filipovic, CEO of Dynamic Mockups, talks about how AI tools and product visualizations are changing the way apparel is designed, presented and sold. Expect a broad industry view of these tools; it is a useful prompt to review how you present proofs and product images to customers.

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Podcast episode

23 min listen

Discounts: Are They Good or Bad for Your Apparel Decorating Business?

Apparelist · Apparelist Podcast

Thinking about running a sale or offering a discount to win a big order? Jesse Poteet of Startup Screen Printing talks through the upsides and the pitfalls of discounting in decorated apparel. Listen before you set up your next promotion, so you can judge whether a discount will bring in the customers you want or simply cut into your margin.

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Podcast episodeIntermediate

19 min listen

Putting the Price Tag on Profit with Nick Gawreluk of Print Profit

Apparelist · Apparelist Podcast

For decorators who are selling steadily but are not sure the numbers add up. In this short interview, Nick Gawreluk of Print Profit discusses what gets in the way of healthy growth and profit in an apparel decorating business. A sensible starting point before you rework your price list or take on more work, and short enough to finish on a lunch break.

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Podcast episodeIntermediate

19 min listen