Should You Run Etsy Ads? How to Know If Your Business Can Actually Afford Them

Before you switch on Etsy or Facebook ads, check whether your margins can carry them. Dina explains the basic math of what a new customer costs, how to tell whether your profit margin can support ad spend, and why ads multiply a working business rather than fix a struggling one. She also describes three types of sellers and the marketing approach that suits each. Plain, numbers-first listening for small handmade shops.