Podcast episode
Should You Run Etsy Ads? How to Know If Your Business Can Actually Afford Them
Dina Anaya · The Maker's Money Podcast
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Why we picked it
Before you switch on Etsy or Facebook ads, check whether your margins can carry them. Dina explains the basic math of what a new customer costs, how to tell whether your profit margin can support ad spend, and why ads multiply a working business rather than fix a struggling one. She also describes three types of sellers and the marketing approach that suits each. Plain, numbers-first listening for small handmade shops.
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