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Useful listening for people who make things happen.

A focused collection of conversations for embroidery, decoration and customization professionals — selected to help you improve your craft, workflow and business thinking.

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Embroidery machine, headphones and blue thread in a bright studio

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10 selections

PodcastBeginner

Podcast

Embroidery Profit Podcast with Hope Yoder

Hope Yoder

Hope Yoder, who has worked in embroidery for 30 years and runs her own personalization business, built this show for people turning an embroidery machine into a paying business. Episodes are mostly 10 to 30 minutes and stay practical: choosing a machine, stabilizers and puckering, pricing, finding business clients, and getting customer approval before production. A good fit for beginners and small shops who want answers from someone running a shop day to day.

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Podcast episodeIntermediate

28 min listen

Ep. 31: How I Made $1 Million in Sales From ONE Print on Demand Product

Adrian Vonarx & Carlos Colon · Print On Demand Podcast

For online sellers thinking about adding embroidered hats to a print-on-demand brand. Host Adrian Vonarx says embroidered hats have brought in more than $1 million across two of his brands in unrelated niches, and he lays out the step-by-step approach he credits for it. Treat the sales figures as his own account; the useful part is the product and niche thinking you can test on a small scale first.

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Podcast episodeBeginner

21 min listen

How to Price Embroidery for Profit: Is Your Best Seller Worth Your Time?

Dina Anaya · The Maker's Money Podcast

A pricing method for home embroiderers who run more than one machine but still do the hooping, finishing, packing and shipping themselves. Dina starts from the hourly income you want to earn, then works back to test whether each product can support it, using a personalized hoodie from her former embroidery and custom apparel business as the example. It shows how to work out true hourly profit and spot items to reprice, redesign or drop.

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Podcast episodeBeginner

20 min listen

Embroidery Pricing Mistakes: I Was a Five-Star Etsy Seller Going Broke on My Best Product

Dina Anaya · The Maker's Money Podcast

For Etsy sellers whose most popular personalized item keeps them busy but not paid. Dina Anaya describes discovering, only after reading her profit and loss report month by month, that a matching embroidered couples sweatshirt with five-star reviews was earning almost nothing. She covers the common reasons makers underprice and why steady sales of an underpriced item make things worse. Try her one-product exercise on your own top seller.

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Podcast episodeIntermediate

19 min listen

Episode 14: Never Do This Or You'll Lose Your Customer?

Hope Yoder · Embroidery Profit Podcast with Hope Yoder

Aimed at shop owners who approve designs with customers. Hope explains why she does not send clients an on-screen digitized rendering and instead tests the design on scrap fabric, fixes the file, photographs the real stitch-out and gets written approval before production. She also weighs deposits against full payment upfront, and makes the case for recording thread, stabilizer, needle and placement details so reorders go smoothly.

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Podcast episodeBeginner

21 min listen

Episode 12: Embroidery Terms You Need To Know

Hope Yoder · Embroidery Profit Podcast with Hope Yoder

New to machine embroidery and lost in the jargon? Hope defines the words you will hear from digitizers and customers: throat plate, bobbin and tension, backing versus topper, left-chest and full-back placement, thread weight, stitch count and color stops, trims and jump stitches, and the main stitch types. She also touches on manual versus auto-digitizing and on woven and freestanding patches. A handy reference to revisit.

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Podcast episodeIntermediate

24 min listen

Episode 7: How I Find B2B Clients for My Embroidery Business (Without Cold Calling)

Hope Yoder · Embroidery Profit Podcast with Hope Yoder

A practical listen for embroiderers who want steady business customers rather than one-off gift orders. Hope explains how she uses networking groups such as BNI to reach local companies, which businesses make good outreach targets, and a low-pressure routine built on free samples, rack cards and handwritten notes. She also covers wearing your own embroidered brand, and why your reviews and online presence matter after that first meeting.

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Podcast episodeBeginner

24 min listen

Episode 6: How to Price Your Embroidery (Without Feeling Like a Fraud)

Hope Yoder · Embroidery Profit Podcast with Hope Yoder

For new embroidery sellers who freeze when a customer asks for a price. Hope covers thinking like a retailer instead of a hobbyist, wholesale versus retail pricing, setup fees, minimums, and raising prices on existing clients. She also explains why 'that's too expensive' often means something else, and why comparing yourself with contract embroidery shops can steer you wrong. Keep your own cost sheet handy while you listen.

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Podcast episodeBeginner

19 min listen

Episode 4: Why Is My Embroidery Puckering? (And How to Fix It for Good)

Hope Yoder · Embroidery Profit Podcast with Hope Yoder

If your designs pucker or look tired after a wash, start here. Hope explains when to use tearaway or cutaway stabilizer, why polyester thread tends to outlast rayon, how often to change needles, and how too much design density can damage a garment. It is a short, plain-English primer for anyone setting up commercial embroidery, and a handy checklist to keep beside the machine.

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Podcast episodeBeginner

23 min listen

Episode 3: Before You Buy an Embroidery Machine, Listen to This First

Hope Yoder · Embroidery Profit Podcast with Hope Yoder

Planning to buy your first embroidery machine, or wondering whether you have outgrown the one you have? Hope Yoder walks through the options, from single-needle flatbeds to commercial free-arm machines, what extra needles and heads mean in practice, and how to estimate what each setup can earn per hour before you spend. Listen before you start shopping, and have a notepad ready for the numbers.

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