How We Built a Headwear Brand | The Atonal Headwear Story

For shop owners tempted to launch their own hat or apparel line alongside customer work. Nathan from Relentless Merch tells the story of starting Atonal Headwear while running a print shop with a large staff, including buying inventory before making a single sale and losing thousands of hats to mold. A frank look at the inventory risk that comes with moving from contract work to your own brand.