DigitEMB University

DigitEMB University library

Useful listening for people who make things happen.

A focused collection of conversations for embroidery, decoration and customization professionals — selected to help you improve your craft, workflow and business thinking.

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8 selections

PodcastIntermediate

Podcast

Printavo PrintHustlers Podcast

Printavo

Printavo, the maker of print-shop management software, has published this show since 2017 for owners of screen-printing and decorated-apparel shops. Most episodes are long conversations with shop owners and industry guests about sales, hiring, pricing, cash flow and growth. Much of it is screen-print focused, but the lessons on running and scaling a shop carry over to embroidery businesses that are adding staff, services or online stores.

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Podcast

Podcast

Apparelist Podcast

Apparelist

The podcast of Apparelist, a trade publication for the decorated-apparel industry. Episodes range from short interviews with shop owners, suppliers and industry experts to longer 'Branding Together' conversations about the print and promotional products world. Topics include pricing, sales, equipment, print-on-demand and the day-to-day running of a small decorating business. Useful for embroiderers and printers who want an industry-wide view in short, focused listens.

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Podcast episodeIntermediate

59 min listen

How We Built a Headwear Brand | The Atonal Headwear Story

Printavo · Printavo PrintHustlers Podcast

For shop owners tempted to launch their own hat or apparel line alongside customer work. Nathan from Relentless Merch tells the story of starting Atonal Headwear while running a print shop with a large staff, including buying inventory before making a single sale and losing thousands of hats to mold. A frank look at the inventory risk that comes with moving from contract work to your own brand.

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Podcast episodeBeginner

17 min listen

Bonus Episode - Josh Ellsworth on How to Utilize the Best Decoration Method to Create the Perfect End Product

Apparelist · Apparelist Podcast

Not every decoration method suits every garment. In this short bonus episode, Josh Ellsworth joins Apparelist's Cassie Green to explain why the blank you are working with should guide the decoration method you choose. Helpful for newer decorators, and for anyone quoting a job on an unfamiliar fabric or product who wants to get the finished piece right the first time.

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Podcast episodeBeginner

19 min listen

BONUS EPISODE: Buyer Beware: What Happens When You Purchase Cheap Equipment

Apparelist · Apparelist Podcast

Tempted by a low-priced press, printer or machine? This short bonus episode looks at what can go wrong when a decorating business buys cheap equipment, the red flags to watch for, and how to research a purchase before you commit. Worth 20 minutes before you spend on any new machine.

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Podcast episode

22 min listen

The Power of AI, Artwork Visuals, and Stellar Mockups

Apparelist · Apparelist Podcast

For shops and online sellers who show customers artwork before anything is made. Luka Filipovic, CEO of Dynamic Mockups, talks about how AI tools and product visualizations are changing the way apparel is designed, presented and sold. Expect a broad industry view of these tools; it is a useful prompt to review how you present proofs and product images to customers.

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Podcast episode

23 min listen

Discounts: Are They Good or Bad for Your Apparel Decorating Business?

Apparelist · Apparelist Podcast

Thinking about running a sale or offering a discount to win a big order? Jesse Poteet of Startup Screen Printing talks through the upsides and the pitfalls of discounting in decorated apparel. Listen before you set up your next promotion, so you can judge whether a discount will bring in the customers you want or simply cut into your margin.

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Podcast episodeIntermediate

19 min listen

Putting the Price Tag on Profit with Nick Gawreluk of Print Profit

Apparelist · Apparelist Podcast

For decorators who are selling steadily but are not sure the numbers add up. In this short interview, Nick Gawreluk of Print Profit discusses what gets in the way of healthy growth and profit in an apparel decorating business. A sensible starting point before you rework your price list or take on more work, and short enough to finish on a lunch break.

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DigitEMB University is a practical industry learning platform by DigitEMB and is not an accredited university or degree-awarding institution.

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