DigitEMB University library

Useful listening for people who make things happen.

A focused collection of conversations for embroidery, decoration and customization professionals — selected to help you improve your craft, workflow and business thinking.

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Embroidery machine, headphones and blue thread in a bright studio

Made for makers

Ideas with real relevance to decoration and production work.

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5 selections

Podcast episodeIntermediate

28 min listen

Ep. 31: How I Made $1 Million in Sales From ONE Print on Demand Product

Adrian Vonarx & Carlos Colon · Print On Demand Podcast

For online sellers thinking about adding embroidered hats to a print-on-demand brand. Host Adrian Vonarx says embroidered hats have brought in more than $1 million across two of his brands in unrelated niches, and he lays out the step-by-step approach he credits for it. Treat the sales figures as his own account; the useful part is the product and niche thinking you can test on a small scale first.

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Podcast episodeBeginner

19 min listen

Should You Run Etsy Ads? How to Know If Your Business Can Actually Afford Them

Dina Anaya · The Maker's Money Podcast

Before you switch on Etsy or Facebook ads, check whether your margins can carry them. Dina explains the basic math of what a new customer costs, how to tell whether your profit margin can support ad spend, and why ads multiply a working business rather than fix a struggling one. She also describes three types of sellers and the marketing approach that suits each. Plain, numbers-first listening for small handmade shops.

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Podcast episodeIntermediate

47 min listen

How Miles T-Shirts Built A Niche Print Shop | Growth, Pricing, Automation & 365 Shirt Reviews

Printavo · Printavo PrintHustlers Podcast

A case study in picking a niche instead of trying to serve everyone. Miles, who has run Miles T-Shirts in Springfield, Illinois, for 25 years, explains how he built a business around disc golf, apparel brands and national clients. The episode title also points to pricing, automation and his '365 shirt reviews'. Good listening for any decorator who wants to be known for one type of customer.

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Podcast episode

23 min listen

Discounts: Are They Good or Bad for Your Apparel Decorating Business?

Apparelist · Apparelist Podcast

Thinking about running a sale or offering a discount to win a big order? Jesse Poteet of Startup Screen Printing talks through the upsides and the pitfalls of discounting in decorated apparel. Listen before you set up your next promotion, so you can judge whether a discount will bring in the customers you want or simply cut into your margin.

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Podcast episodeIntermediate

24 min listen

Episode 7: How I Find B2B Clients for My Embroidery Business (Without Cold Calling)

Hope Yoder · Embroidery Profit Podcast with Hope Yoder

A practical listen for embroiderers who want steady business customers rather than one-off gift orders. Hope explains how she uses networking groups such as BNI to reach local companies, which businesses make good outreach targets, and a low-pressure routine built on free samples, rack cards and handwritten notes. She also covers wearing your own embroidered brand, and why your reviews and online presence matter after that first meeting.

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