DigitEMB University library

Useful listening for people who make things happen.

A focused collection of conversations for embroidery, decoration and customization professionals — selected to help you improve your craft, workflow and business thinking.

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PodcastIntermediate

Podcast

Printavo PrintHustlers Podcast

Printavo

Printavo, the maker of print-shop management software, has published this show since 2017 for owners of screen-printing and decorated-apparel shops. Most episodes are long conversations with shop owners and industry guests about sales, hiring, pricing, cash flow and growth. Much of it is screen-print focused, but the lessons on running and scaling a shop carry over to embroidery businesses that are adding staff, services or online stores.

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Podcast episodeIntermediate

47 min listen

How Miles T-Shirts Built A Niche Print Shop | Growth, Pricing, Automation & 365 Shirt Reviews

Printavo · Printavo PrintHustlers Podcast

A case study in picking a niche instead of trying to serve everyone. Miles, who has run Miles T-Shirts in Springfield, Illinois, for 25 years, explains how he built a business around disc golf, apparel brands and national clients. The episode title also points to pricing, automation and his '365 shirt reviews'. Good listening for any decorator who wants to be known for one type of customer.

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Podcast episodeIntermediate

41 min listen

Customer Service Red Flags For Your Shop

Printavo · Printavo PrintHustlers Podcast

For owners whose inbox and phone are starting to outgrow them. Hosts Bruce and Steven discuss an Ink Kitchen article on customer service in the print and apparel industry, and share an interview with Zach Corn of Barrel Maker Printing about hiring and keeping a customer service team. They finish with planning for the slower months. Useful when you are about to hand customer contact to your first hire.

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Podcast episodeIntermediate

52 min listen

From Contract Printing to 2,000 Online Stores: Kevin Oakley’s MerchLoop Pivot Story

Printavo · Printavo PrintHustlers Podcast

For decoration businesses considering online stores as a growth channel. Kevin Oakley, co-founder of Stoked on Printing and MerchLoop, talks with the Print Hustlers hosts about how his business moved from contract printing to running online stores at scale. The conversation comes from the print side of the industry, but the questions it raises about selling through online stores apply to embroidery shops as well.

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