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Useful listening for people who make things happen.

A focused collection of conversations for embroidery, decoration and customization professionals — selected to help you improve your craft, workflow and business thinking.

Embroidery machine, headphones and blue thread in a bright studio

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3 selections

PodcastBeginner

Podcast

The Maker's Money Podcast

Dina Anaya

Dina Anaya, a QuickBooks ProAdvisor who ran her own embroidery and custom apparel business, hosts this new show about the money side of selling handmade products. Episodes run about 20 minutes and cover pricing, profit, reading your numbers and whether paid ads make sense, with examples from her own Etsy shop. Worth hearing if you sell personalized items on Etsy, Shopify or TikTok Shop and feel busy but unsure you are making money.

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Podcast episodeBeginner

19 min listen

Should You Run Etsy Ads? How to Know If Your Business Can Actually Afford Them

Dina Anaya · The Maker's Money Podcast

Before you switch on Etsy or Facebook ads, check whether your margins can carry them. Dina explains the basic math of what a new customer costs, how to tell whether your profit margin can support ad spend, and why ads multiply a working business rather than fix a struggling one. She also describes three types of sellers and the marketing approach that suits each. Plain, numbers-first listening for small handmade shops.

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Podcast episodeBeginner

20 min listen

Embroidery Pricing Mistakes: I Was a Five-Star Etsy Seller Going Broke on My Best Product

Dina Anaya · The Maker's Money Podcast

For Etsy sellers whose most popular personalized item keeps them busy but not paid. Dina Anaya describes discovering, only after reading her profit and loss report month by month, that a matching embroidered couples sweatshirt with five-star reviews was earning almost nothing. She covers the common reasons makers underprice and why steady sales of an underpriced item make things worse. Try her one-product exercise on your own top seller.

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