Episode 6: How to Price Your Embroidery (Without Feeling Like a Fraud)

For new embroidery sellers who freeze when a customer asks for a price. Hope covers thinking like a retailer instead of a hobbyist, wholesale versus retail pricing, setup fees, minimums, and raising prices on existing clients. She also explains why 'that's too expensive' often means something else, and why comparing yourself with contract embroidery shops can steer you wrong. Keep your own cost sheet handy while you listen.