Embroidery Pricing Mistakes: I Was a Five-Star Etsy Seller Going Broke on My Best Product

For Etsy sellers whose most popular personalized item keeps them busy but not paid. Dina Anaya describes discovering, only after reading her profit and loss report month by month, that a matching embroidered couples sweatshirt with five-star reviews was earning almost nothing. She covers the common reasons makers underprice and why steady sales of an underpriced item make things worse. Try her one-product exercise on your own top seller.