PBusiness & decorationEducator
Printavo — Decoration-shop organization
Printavo
Printavo focuses on software and information for managing a print or decoration shop.
UniversityThe Library
Explore Business
Curated courses, books, educators, podcasts, videos and practical guides for people who make and sell customized products.
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Curated for makersUseful, focused and worth your time
PBusiness & decoration
SBusiness & decorationEducator
STAHLS’ — Heat application and apparel decoration
STAHLS’
STAHLS’ offers apparel-decoration products and educational resources.
HYBusiness & decorationEducator
Hope Yoder — Embroidery business and practical projects
Hope Yoder
Hope Yoder’s site connects decorated-product projects with business-oriented learning.
Guide
Ecommerce URL Structure
Google Search Central
Use the URL guidance when planning categories, filters and product variants.
Guide
Ecommerce Product Data
Google Search Central
A reference for understanding ways to share product information with Google.
Guide
Ecommerce Site Structure
Google Search Central
Use the site-structure guidance when organizing products and categories.
Guide
Product Structured Data
Google Search Central
A technical reference for describing products in structured data.
Guide
Image SEO for Product Photographs
Google Search Central
Use the image guidance to make product photographs easier to understand and discover.
Guide
Helpful Product Content
Google Search Central
A reference for assessing whether a page answers a real visitor’s question.
Guide
SEO Starter Guide
Google Search Central
Use Google’s starter guide to understand how a product website can be discovered and understood.
Guide
Budget for Product Photography
Shopify
A reference for planning a photography brief and comparing quotes.
Guide
Offer Product Customization Clearly
Shopify
Use this guide to organize personalization choices and the information required to fulfill them.
Guide
Build an Ecommerce Business Plan
Shopify
Use the overall workflow to connect product selection with day-to-day operations.
Guide
Sell Your Own Artwork Online
Shopify
A reference for organizing an offer around artwork and the products made from it.
Guide
Evaluate White-Label Products
Shopify
Use this guide to compare ready-made products that could fit your own brand.
Guide
Understand Product Profit Margin
Shopify
A reference for distinguishing sales revenue from the amount left after costs.
Guide
Plan Ecommerce Shipping
Shopify
A reference for mapping the steps between a completed order and delivery.
Guide
Use T-Shirt Mockups Well
Shopify
Mockups can help compare placement before a finished sample is available.
Guide
Design a Useful Unboxing Experience
Shopify
A packaging reference for balancing presentation with the practical delivery of a product.
Guide
Develop a Tote Bag Design
Shopify
Use the examples to explore layout while keeping a real bag’s printable or stitchable area in mind.
Guide
Plan Ecommerce Product Photography
Shopify
A reference for deciding which photographs a product page needs.
Guide
Write Clear Product Descriptions
Shopify
Product copy should help a buyer understand the actual item and order process.
Guide
Define Your Target Audience
Shopify
Use this guide to make product and messaging decisions more specific.
Guide
Create Merch for a Real Audience
Shopify
A useful starting point for connecting merchandise to a community or brand.
Guide
Build an Online Selling Checklist
Shopify
Use the selling workflow to organize the decisions behind your first offer.
Guide
Plan a Print-on-Demand T-Shirt Range
Shopify
A focused reference for turning shirt artwork into a small product range.
Guide
Check Print-on-Demand Unit Economics
Shopify
Use the guide to identify the costs that affect an outsourced product.
Guide
Compare Print-on-Demand Providers
Shopify
A provider comparison is most useful when you bring your own product requirements.
Guide
Choose a Print-on-Demand Product
Shopify
Use the product examples to compare practical options for your audience.
Guide
Plan Your First Online Store
Shopify
Use the setup guide to turn a decorated-product idea into a launch checklist.
Guide
Understand Print on Demand
Shopify
Compare outsourced fulfillment with a shop that decorates its own stock.
VideoBeginner
How to Price Custom T-Shirts the Right Way (Stop Losing Money!)
Stahls' TV™
Dave from STAHLS' lays out a step-by-step pricing formula that decorators use for custom t-shirts, built so each job covers its costs and still turns a profit. The examp…
VideoBeginner
HOW I PRICE MY PRODUCTS! ETSY & AMAZON PRICING / MAXIMIZE PROFITS!
Angela Jasmina
Etsy and Amazon sellers of embroidered goods face the same puzzle: prices that stay competitive on a marketplace but still leave a profit. In this video Angela Jasmina e…
VideoBeginner
How to start your embroidery business from home in 2024
Angela Jasmina
Angela Jasmina, who built her embroidered-apparel business from home, covers the basics she believes you need before starting an embroidery business of your own. It suit…
PodcastBeginner
The Maker's Money Podcast
Dina Anaya
Dina Anaya, a QuickBooks ProAdvisor who ran her own embroidery and custom apparel business, hosts this new show about the money side of selling handmade products. Episod…
PodcastIntermediate
Printavo PrintHustlers Podcast
Printavo
Printavo, the maker of print-shop management software, has published this show since 2017 for owners of screen-printing and decorated-apparel shops. Most episodes are lo…
Podcast
Apparelist Podcast
Apparelist
The podcast of Apparelist, a trade publication for the decorated-apparel industry. Episodes range from short interviews with shop owners, suppliers and industry experts…
PodcastBeginner
Embroidery Profit Podcast with Hope Yoder
Hope Yoder
Hope Yoder, who has worked in embroidery for 30 years and runs her own personalization business, built this show for people turning an embroidery machine into a paying b…
Podcast episodeBeginner
Should You Run Etsy Ads? How to Know If Your Business Can Actually Afford Them
Dina Anaya · The Maker's Money Podcast
Before you switch on Etsy or Facebook ads, check whether your margins can carry them. Dina explains the basic math of what a new customer costs, how to tell whether your…
Podcast episodeBeginner
How to Price Embroidery for Profit: Is Your Best Seller Worth Your Time?
Dina Anaya · The Maker's Money Podcast
A pricing method for home embroiderers who run more than one machine but still do the hooping, finishing, packing and shipping themselves. Dina starts from the hourly in…
Podcast episodeBeginner
Embroidery Pricing Mistakes: I Was a Five-Star Etsy Seller Going Broke on My Best Product
Dina Anaya · The Maker's Money Podcast
For Etsy sellers whose most popular personalized item keeps them busy but not paid. Dina Anaya describes discovering, only after reading her profit and loss report month…
Podcast episodeIntermediate
How Miles T-Shirts Built A Niche Print Shop | Growth, Pricing, Automation & 365 Shirt Reviews
Printavo · Printavo PrintHustlers Podcast
A case study in picking a niche instead of trying to serve everyone. Miles, who has run Miles T-Shirts in Springfield, Illinois, for 25 years, explains how he built a bu…
Podcast episodeIntermediate
Customer Service Red Flags For Your Shop
Printavo · Printavo PrintHustlers Podcast
For owners whose inbox and phone are starting to outgrow them. Hosts Bruce and Steven discuss an Ink Kitchen article on customer service in the print and apparel industr…
Podcast episodeIntermediate
From Contract Printing to 2,000 Online Stores: Kevin Oakley’s MerchLoop Pivot Story
Printavo · Printavo PrintHustlers Podcast
For decoration businesses considering online stores as a growth channel. Kevin Oakley, co-founder of Stoked on Printing and MerchLoop, talks with the Print Hustlers host…
Podcast episodeIntermediate
How We Built a Headwear Brand | The Atonal Headwear Story
Printavo · Printavo PrintHustlers Podcast
For shop owners tempted to launch their own hat or apparel line alongside customer work. Nathan from Relentless Merch tells the story of starting Atonal Headwear while r…
Podcast episodeBeginner
BONUS EPISODE: Buyer Beware: What Happens When You Purchase Cheap Equipment
Apparelist · Apparelist Podcast
Tempted by a low-priced press, printer or machine? This short bonus episode looks at what can go wrong when a decorating business buys cheap equipment, the red flags to…
Podcast episode
Discounts: Are They Good or Bad for Your Apparel Decorating Business?
Apparelist · Apparelist Podcast
Thinking about running a sale or offering a discount to win a big order? Jesse Poteet of Startup Screen Printing talks through the upsides and the pitfalls of discountin…
Podcast episodeIntermediate
Putting the Price Tag on Profit with Nick Gawreluk of Print Profit
Apparelist · Apparelist Podcast
For decorators who are selling steadily but are not sure the numbers add up. In this short interview, Nick Gawreluk of Print Profit discusses what gets in the way of hea…
Podcast episodeIntermediate
Episode 14: Never Do This Or You'll Lose Your Customer?
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
Aimed at shop owners who approve designs with customers. Hope explains why she does not send clients an on-screen digitized rendering and instead tests the design on scr…
Podcast episodeIntermediate
Episode 7: How I Find B2B Clients for My Embroidery Business (Without Cold Calling)
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
A practical listen for embroiderers who want steady business customers rather than one-off gift orders. Hope explains how she uses networking groups such as BNI to reach…
Podcast episodeBeginner
Episode 6: How to Price Your Embroidery (Without Feeling Like a Fraud)
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
For new embroidery sellers who freeze when a customer asks for a price. Hope covers thinking like a retailer instead of a hobbyist, wholesale versus retail pricing, setu…
Podcast episodeBeginner
Episode 3: Before You Buy an Embroidery Machine, Listen to This First
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
Planning to buy your first embroidery machine, or wondering whether you have outgrown the one you have? Hope Yoder walks through the options, from single-needle flatbeds…
BookBeginner
The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online
Kari Chapin
A fully revised guide to turning craft skills into income. Chapin covers branding your business, building a customer base, selling your work locally, globally and online…
BookBeginner
Selling on Amazon For Dummies
Deniz Olmez, Joseph Kraynak
An overview of building a business on Amazon: getting started in Seller Central, deciding what to sell, product research, sourcing, shipping and returns, fees, sales tax…
BookBeginner
Starting an Etsy Business For Dummies
Kate Shoup, Kate Gatski
A step-by-step guide to opening and running an Etsy shop, updated in this fourth edition for recent changes to the site. It covers setting up the shop, photographing pro…