Library
Books, podcasts, videos and guides chosen for people who make and sell customized products — each with a note on why it's worth your time.
Stahls' TV™
Dave from STAHLS' lays out a step-by-step pricing formula that decorators use for custom t-shirts, built so each job covers its costs and still turns a profit. The examp…
Angela Jasmina
Etsy and Amazon sellers of embroidered goods face the same puzzle: prices that stay competitive on a marketplace but still leave a profit. In this video Angela Jasmina e…
Angela Jasmina
Angela Jasmina, who built her embroidered-apparel business from home, covers the basics she believes you need before starting an embroidery business of your own. It suit…
Dina Anaya
Dina Anaya, a QuickBooks ProAdvisor who ran her own embroidery and custom apparel business, hosts this new show about the money side of selling handmade products. Episod…
Printavo
Printavo, the maker of print-shop management software, has published this show since 2017 for owners of screen-printing and decorated-apparel shops. Most episodes are lo…
Apparelist
The podcast of Apparelist, a trade publication for the decorated-apparel industry. Episodes range from short interviews with shop owners, suppliers and industry experts…
Hope Yoder
Hope Yoder, who has worked in embroidery for 30 years and runs her own personalization business, built this show for people turning an embroidery machine into a paying b…
Dina Anaya · The Maker's Money Podcast
Before you switch on Etsy or Facebook ads, check whether your margins can carry them. Dina explains the basic math of what a new customer costs, how to tell whether your…
Dina Anaya · The Maker's Money Podcast
A pricing method for home embroiderers who run more than one machine but still do the hooping, finishing, packing and shipping themselves. Dina starts from the hourly in…
Dina Anaya · The Maker's Money Podcast
For Etsy sellers whose most popular personalized item keeps them busy but not paid. Dina Anaya describes discovering, only after reading her profit and loss report month…
Printavo · Printavo PrintHustlers Podcast
A case study in picking a niche instead of trying to serve everyone. Miles, who has run Miles T-Shirts in Springfield, Illinois, for 25 years, explains how he built a bu…
Printavo · Printavo PrintHustlers Podcast
For owners whose inbox and phone are starting to outgrow them. Hosts Bruce and Steven discuss an Ink Kitchen article on customer service in the print and apparel industr…
Printavo · Printavo PrintHustlers Podcast
For decoration businesses considering online stores as a growth channel. Kevin Oakley, co-founder of Stoked on Printing and MerchLoop, talks with the Print Hustlers host…
Printavo · Printavo PrintHustlers Podcast
For shop owners tempted to launch their own hat or apparel line alongside customer work. Nathan from Relentless Merch tells the story of starting Atonal Headwear while r…
Apparelist · Apparelist Podcast
Tempted by a low-priced press, printer or machine? This short bonus episode looks at what can go wrong when a decorating business buys cheap equipment, the red flags to…
Apparelist · Apparelist Podcast
Thinking about running a sale or offering a discount to win a big order? Jesse Poteet of Startup Screen Printing talks through the upsides and the pitfalls of discountin…
Apparelist · Apparelist Podcast
For decorators who are selling steadily but are not sure the numbers add up. In this short interview, Nick Gawreluk of Print Profit discusses what gets in the way of hea…
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
Aimed at shop owners who approve designs with customers. Hope explains why she does not send clients an on-screen digitized rendering and instead tests the design on scr…
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
A practical listen for embroiderers who want steady business customers rather than one-off gift orders. Hope explains how she uses networking groups such as BNI to reach…
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
For new embroidery sellers who freeze when a customer asks for a price. Hope covers thinking like a retailer instead of a hobbyist, wholesale versus retail pricing, setu…
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
Planning to buy your first embroidery machine, or wondering whether you have outgrown the one you have? Hope Yoder walks through the options, from single-needle flatbeds…
Kari Chapin
A fully revised guide to turning craft skills into income. Chapin covers branding your business, building a customer base, selling your work locally, globally and online…
Deniz Olmez, Joseph Kraynak
An overview of building a business on Amazon: getting started in Seller Central, deciding what to sell, product research, sourcing, shipping and returns, fees, sales tax…
Kate Shoup, Kate Gatski
A step-by-step guide to opening and running an Etsy shop, updated in this fourth edition for recent changes to the site. It covers setting up the shop, photographing pro…
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