Guide
Create Merch for a Real Audience
Shopify
Topic illustrationWhy we picked it
A useful starting point for connecting merchandise to a community or brand.
Put it into practice
Describe the audience in one sentence and sketch three products they would use. Ask what each product expresses beyond simply carrying a logo.
Keep a useful record
Write down the product or page you reviewed, the change you chose, and how you will check its effect. For a decorated product, keep the blank, customization method, delivery promise and customer expectations together in the same brief. Use your own product details and evidence when making decisions; an example from another shop is a starting point for comparison.
Access and source
Read the original guide on the provider’s website. DigitEMB’s practice suggestion above is an independent learning companion. Follow the original link for the complete instructions and current requirements.
Design Doctor
Not sure your artwork will stitch well?
Upload it to Design Doctor for a free readiness check. You get a score for embroidery, patches, vector and print, with plain-English notes on what to change before you order.