Guide
Ecommerce Site Structure
Google Search Central
Topic illustrationWhy we picked it
Use the site-structure guidance when organizing products and categories.
Put it into practice
Draw the route from the homepage to one specialized product. Check that each step uses a normal link and that useful categories do not depend entirely on a search box.
Keep a useful record
Write down the product or page you reviewed, the change you chose, and how you will check its effect. For a decorated product, keep the blank, customization method, delivery promise and customer expectations together in the same brief. Use your own product details and evidence when making decisions; an example from another shop is a starting point for comparison.
Access and source
Read Google’s official documentation. These practices support discoverability; they do not guarantee indexing, rankings or special search appearances. DigitEMB’s practice suggestion above is an independent learning companion. Follow the original link for the complete instructions and current requirements.
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