Guide
Define Your Target Audience
Shopify
Topic illustrationWhy we picked it
Use this guide to make product and messaging decisions more specific.
Put it into practice
Write two customer scenarios with an occasion, budget and reason to buy. Compare how the imagery and customization options would differ for each.
Keep a useful record
Write down the product or page you reviewed, the change you chose, and how you will check its effect. For a decorated product, keep the blank, customization method, delivery promise and customer expectations together in the same brief. Use your own product details and evidence when making decisions; an example from another shop is a starting point for comparison.
Access and source
Read the original guide on the provider’s website. DigitEMB’s practice suggestion above is an independent learning companion. Follow the original link for the complete instructions and current requirements.
Design Doctor
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