Book
The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online
Kari Chapin
Why we picked it
A fully revised guide to turning craft skills into income. Chapin covers branding your business, building a customer base, selling your work locally, globally and online, and using social media to reach buyers. It suits home embroiderers and small makers taking their first steps from hobby to business. Published in 2014, so check platform-specific social media advice against current practice.
Design Doctor
Not sure your artwork will stitch well?
Upload it to Design Doctor for a free readiness check. You get a score for embroidery, patches, vector and print, with plain-English notes on what to change before you order.