Guide
Ecommerce URL Structure
Google Search Central
Topic illustrationWhy we picked it
Use the URL guidance when planning categories, filters and product variants.
Put it into practice
List the URLs generated for one product and its filters or variants. Ask your developer which should be discoverable and which represent duplicate views before changing the URL structure.
Keep a useful record
Write down the product or page you reviewed, the change you chose, and how you will check its effect. For a decorated product, keep the blank, customization method, delivery promise and customer expectations together in the same brief. Use your own product details and evidence when making decisions; an example from another shop is a starting point for comparison.
Access and source
Read Google’s official documentation. These practices support discoverability; they do not guarantee indexing, rankings or special search appearances. DigitEMB’s practice suggestion above is an independent learning companion. Follow the original link for the complete instructions and current requirements.
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