PBusiness & decorationEducator
Printavo — Decoration-shop organization
Printavo
Printavo focuses on software and information for managing a print or decoration shop.
UniversityThe Library
Explore E-commerce
Curated courses, books, educators, podcasts, videos and practical guides for people who make and sell customized products.
- 446
- curated resources
- 7
- learning shelves
- 23
- practical topics
Curated for makersUseful, focused and worth your time
PBusiness & decoration
SBusiness & decorationEducator
STAHLS’ — Heat application and apparel decoration
STAHLS’
STAHLS’ offers apparel-decoration products and educational resources.
HYBusiness & decorationEducator
Hope Yoder — Embroidery business and practical projects
Hope Yoder
Hope Yoder’s site connects decorated-product projects with business-oriented learning.
Guide
Ecommerce URL Structure
Google Search Central
Use the URL guidance when planning categories, filters and product variants.
Guide
Ecommerce Product Data
Google Search Central
A reference for understanding ways to share product information with Google.
Guide
Ecommerce Site Structure
Google Search Central
Use the site-structure guidance when organizing products and categories.
Guide
Product Structured Data
Google Search Central
A technical reference for describing products in structured data.
Guide
Image SEO for Product Photographs
Google Search Central
Use the image guidance to make product photographs easier to understand and discover.
Guide
Helpful Product Content
Google Search Central
A reference for assessing whether a page answers a real visitor’s question.
Guide
SEO Starter Guide
Google Search Central
Use Google’s starter guide to understand how a product website can be discovered and understood.
Guide
Budget for Product Photography
Shopify
A reference for planning a photography brief and comparing quotes.
Guide
Offer Product Customization Clearly
Shopify
Use this guide to organize personalization choices and the information required to fulfill them.
Guide
Build an Ecommerce Business Plan
Shopify
Use the overall workflow to connect product selection with day-to-day operations.
Guide
Sell Your Own Artwork Online
Shopify
A reference for organizing an offer around artwork and the products made from it.
Guide
Evaluate White-Label Products
Shopify
Use this guide to compare ready-made products that could fit your own brand.
Guide
Understand Product Profit Margin
Shopify
A reference for distinguishing sales revenue from the amount left after costs.
Guide
Plan Ecommerce Shipping
Shopify
A reference for mapping the steps between a completed order and delivery.
Guide
Use T-Shirt Mockups Well
Shopify
Mockups can help compare placement before a finished sample is available.
Guide
Design a Useful Unboxing Experience
Shopify
A packaging reference for balancing presentation with the practical delivery of a product.
Guide
Develop a Tote Bag Design
Shopify
Use the examples to explore layout while keeping a real bag’s printable or stitchable area in mind.
Guide
Plan Ecommerce Product Photography
Shopify
A reference for deciding which photographs a product page needs.
Guide
Write Clear Product Descriptions
Shopify
Product copy should help a buyer understand the actual item and order process.
Guide
Define Your Target Audience
Shopify
Use this guide to make product and messaging decisions more specific.
Guide
Create Merch for a Real Audience
Shopify
A useful starting point for connecting merchandise to a community or brand.
Guide
Build an Online Selling Checklist
Shopify
Use the selling workflow to organize the decisions behind your first offer.
Guide
Plan a Print-on-Demand T-Shirt Range
Shopify
A focused reference for turning shirt artwork into a small product range.
Guide
Check Print-on-Demand Unit Economics
Shopify
Use the guide to identify the costs that affect an outsourced product.
Guide
Compare Print-on-Demand Providers
Shopify
A provider comparison is most useful when you bring your own product requirements.
Guide
Choose a Print-on-Demand Product
Shopify
Use the product examples to compare practical options for your audience.
Guide
Plan Your First Online Store
Shopify
Use the setup guide to turn a decorated-product idea into a launch checklist.
Guide
Understand Print on Demand
Shopify
Compare outsourced fulfillment with a shop that decorates its own stock.
PodcastBeginner
Print On Demand Podcast
Adrian Vonarx & Carlos Colon
Adrian Vonarx and Carlos Colon, who build their own print-on-demand apparel brands and coach other sellers, share quick episodes on niches, design ideas, Shopify stores…
PodcastBeginner
The Maker's Money Podcast
Dina Anaya
Dina Anaya, a QuickBooks ProAdvisor who ran her own embroidery and custom apparel business, hosts this new show about the money side of selling handmade products. Episod…
Podcast episodeBeginner
Ep. 10: Shopify Print On Demand Mistakes To Avoid (Part 1)
Adrian Vonarx & Carlos Colon · Print On Demand Podcast
If you run, or plan to open, a Shopify store for printed or embroidered products, listen with your own site open. Adrian Vonarx and Carlos Colon walk through common mist…
Podcast episodeIntermediate
Ep. 31: How I Made $1 Million in Sales From ONE Print on Demand Product
Adrian Vonarx & Carlos Colon · Print On Demand Podcast
For online sellers thinking about adding embroidered hats to a print-on-demand brand. Host Adrian Vonarx says embroidered hats have brought in more than $1 million acros…
Podcast episodeIntermediate
From Contract Printing to 2,000 Online Stores: Kevin Oakley’s MerchLoop Pivot Story
Printavo · Printavo PrintHustlers Podcast
For decoration businesses considering online stores as a growth channel. Kevin Oakley, co-founder of Stoked on Printing and MerchLoop, talks with the Print Hustlers host…
BookBeginner
Selling on Amazon For Dummies
Deniz Olmez, Joseph Kraynak
An overview of building a business on Amazon: getting started in Seller Central, deciding what to sell, product research, sourcing, shipping and returns, fees, sales tax…
BookBeginner
Shopify For Dummies
Paul Waddy
Takes you from an empty Shopify account to a working store: products and collections, bulk image uploads, payments, currency options, shipping rules, email sign-ups, tag…
BookBeginner
Starting an Etsy Business For Dummies
Kate Shoup, Kate Gatski
A step-by-step guide to opening and running an Etsy shop, updated in this fourth edition for recent changes to the site. It covers setting up the shop, photographing pro…