Guide
Ecommerce URL Structure
Google Search Central
Use the URL guidance when planning categories, filters and product variants.
UniversityThe Library
Explore Marketing
Curated courses, books, educators, podcasts, videos and practical guides for people who make and sell customized products.
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Curated for makersUseful, focused and worth your time
Guide
Ecommerce Product Data
Google Search Central
A reference for understanding ways to share product information with Google.
Guide
Ecommerce Site Structure
Google Search Central
Use the site-structure guidance when organizing products and categories.
Guide
Product Structured Data
Google Search Central
A technical reference for describing products in structured data.
Guide
Image SEO for Product Photographs
Google Search Central
Use the image guidance to make product photographs easier to understand and discover.
Guide
Helpful Product Content
Google Search Central
A reference for assessing whether a page answers a real visitor’s question.
Guide
SEO Starter Guide
Google Search Central
Use Google’s starter guide to understand how a product website can be discovered and understood.
Podcast episodeIntermediate
Ep. 31: How I Made $1 Million in Sales From ONE Print on Demand Product
Adrian Vonarx & Carlos Colon · Print On Demand Podcast
For online sellers thinking about adding embroidered hats to a print-on-demand brand. Host Adrian Vonarx says embroidered hats have brought in more than $1 million acros…
Podcast episodeBeginner
Should You Run Etsy Ads? How to Know If Your Business Can Actually Afford Them
Dina Anaya · The Maker's Money Podcast
Before you switch on Etsy or Facebook ads, check whether your margins can carry them. Dina explains the basic math of what a new customer costs, how to tell whether your…
Podcast episodeIntermediate
How Miles T-Shirts Built A Niche Print Shop | Growth, Pricing, Automation & 365 Shirt Reviews
Printavo · Printavo PrintHustlers Podcast
A case study in picking a niche instead of trying to serve everyone. Miles, who has run Miles T-Shirts in Springfield, Illinois, for 25 years, explains how he built a bu…
Podcast episode
Discounts: Are They Good or Bad for Your Apparel Decorating Business?
Apparelist · Apparelist Podcast
Thinking about running a sale or offering a discount to win a big order? Jesse Poteet of Startup Screen Printing talks through the upsides and the pitfalls of discountin…
Podcast episodeIntermediate
Episode 7: How I Find B2B Clients for My Embroidery Business (Without Cold Calling)
Hope Yoder · Embroidery Profit Podcast with Hope Yoder
A practical listen for embroiderers who want steady business customers rather than one-off gift orders. Hope explains how she uses networking groups such as BNI to reach…
BookBeginner
The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online
Kari Chapin
A fully revised guide to turning craft skills into income. Chapin covers branding your business, building a customer base, selling your work locally, globally and online…
BookBeginner
Shopify For Dummies
Paul Waddy
Takes you from an empty Shopify account to a working store: products and collections, bulk image uploads, payments, currency options, shipping rules, email sign-ups, tag…
BookIntermediate
Logo Design Love: A Guide to Creating Iconic Brand Identities
David Airey
A practical look at how logos and brand identities are made, from writing a brief and generating ideas to charging for the work and collaborating with clients. Airey use…