Guide
Ecommerce URL Structure
Google Search Central
Use the URL guidance when planning categories, filters and product variants.
Library
Guides
Longer reference guides for preparing artwork and planning orders.
Topic illustration
Guide
Ecommerce Product Data
Google Search Central
A reference for understanding ways to share product information with Google.
Guide
Ecommerce Site Structure
Google Search Central
Use the site-structure guidance when organizing products and categories.
Guide
Product Structured Data
Google Search Central
A technical reference for describing products in structured data.
Guide
Image SEO for Product Photographs
Google Search Central
Use the image guidance to make product photographs easier to understand and discover.
Guide
Helpful Product Content
Google Search Central
A reference for assessing whether a page answers a real visitor’s question.
Guide
SEO Starter Guide
Google Search Central
Use Google’s starter guide to understand how a product website can be discovered and understood.
Guide
Budget for Product Photography
Shopify
A reference for planning a photography brief and comparing quotes.
Guide
Offer Product Customization Clearly
Shopify
Use this guide to organize personalization choices and the information required to fulfill them.
Guide
Build an Ecommerce Business Plan
Shopify
Use the overall workflow to connect product selection with day-to-day operations.
Guide
Sell Your Own Artwork Online
Shopify
A reference for organizing an offer around artwork and the products made from it.
Guide
Evaluate White-Label Products
Shopify
Use this guide to compare ready-made products that could fit your own brand.
Guide
Understand Product Profit Margin
Shopify
A reference for distinguishing sales revenue from the amount left after costs.
Guide
Plan Ecommerce Shipping
Shopify
A reference for mapping the steps between a completed order and delivery.
Guide
Use T-Shirt Mockups Well
Shopify
Mockups can help compare placement before a finished sample is available.
Guide
Design a Useful Unboxing Experience
Shopify
A packaging reference for balancing presentation with the practical delivery of a product.
Guide
Develop a Tote Bag Design
Shopify
Use the examples to explore layout while keeping a real bag’s printable or stitchable area in mind.
Guide
Plan Ecommerce Product Photography
Shopify
A reference for deciding which photographs a product page needs.
Guide
Write Clear Product Descriptions
Shopify
Product copy should help a buyer understand the actual item and order process.
Guide
Define Your Target Audience
Shopify
Use this guide to make product and messaging decisions more specific.
Guide
Create Merch for a Real Audience
Shopify
A useful starting point for connecting merchandise to a community or brand.
Guide
Build an Online Selling Checklist
Shopify
Use the selling workflow to organize the decisions behind your first offer.
Guide
Plan a Print-on-Demand T-Shirt Range
Shopify
A focused reference for turning shirt artwork into a small product range.
Guide
Check Print-on-Demand Unit Economics
Shopify
Use the guide to identify the costs that affect an outsourced product.
Guide
Compare Print-on-Demand Providers
Shopify
A provider comparison is most useful when you bring your own product requirements.
Guide
Choose a Print-on-Demand Product
Shopify
Use the product examples to compare practical options for your audience.
Guide
Plan Your First Online Store
Shopify
Use the setup guide to turn a decorated-product idea into a launch checklist.
Guide
Understand Print on Demand
Shopify
Compare outsourced fulfillment with a shop that decorates its own stock.