Guide
Ecommerce URL Structure
Google Search Central
Use the URL guidance when planning categories, filters and product variants.
Library
Guides
Longer reference guides for preparing artwork and planning orders.
Topic illustration
Guide
Ecommerce Product Data
Google Search Central
A reference for understanding ways to share product information with Google.
Guide
Ecommerce Site Structure
Google Search Central
Use the site-structure guidance when organizing products and categories.
Guide
Product Structured Data
Google Search Central
A technical reference for describing products in structured data.
Guide
Image SEO for Product Photographs
Google Search Central
Use the image guidance to make product photographs easier to understand and discover.
Guide
Helpful Product Content
Google Search Central
A reference for assessing whether a page answers a real visitor’s question.
Guide
SEO Starter Guide
Google Search Central
Use Google’s starter guide to understand how a product website can be discovered and understood.