Book
Logo Design Love: A Guide to Creating Iconic Brand Identities
David Airey
Why we picked it
A practical look at how logos and brand identities are made, from writing a brief and generating ideas to charging for the work and collaborating with clients. Airey uses case studies, sketches and finished work from his own projects and from well-known studios, and closes with 31 design tips. Useful for anyone designing logos for customers, or for shop owners who want to understand why one logo works better than another.
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